I recently ran a poll on X with a simple question:
Have you ever quit reading a blog article because it seemed like AI wrote it?
I certainly have, and I wanted to know whether my followers have done the same.
Turns out, it is a real problem.
97% of people stop reading blog articles when the content feels AI-generated.
This creates a dilemma for marketers:
Should you use tools like ChatGPT to churn out generic blog articles at lightning speed or take the time to craft thought leadership content with original insights?
AI only repeats the information already available on all the pages in the Google search results.
If you spend half an hour generating blog content for your website, you might as well invest another half hour to turn it into something people genuinely want to read.
Otherwise, it is a waste of time.
Uninspiring, bland content leads to low time-on-page and dismal conversion rates.
The embarrassment stings when your audience calls you out for publishing AI-generated fluff.
Nothing screams, “We don’t care about our customers” louder than phoning it in with content that anyone could slap together in seconds.
Are you:
Seeing high bounce rates on your blog?
Frustrated by low engagement metrics?
Struggling to convert readers into paying customers?
It is time to take your blog content seriously. To write blog content in 2025, you need to:
Start with audience-centric research.
Add personal experience and fresh perspectives.
Make your content skillable yet rich.
Be sure to read all the way through the article. I've got a special surprise waiting for you at the end that you're going to love.
AI-Generated Blog Content Disengages Readers
When OpenAI’s ChatGPT burst onto the scene in late 2022, it scared the crap out of content writers.
We all thought the same thing...
Who is going to hire a content writer now?
As marketers got their hands dirty and started taking ChatGPT for a spin, I was more than a little concerned.
Now, the story is a little different.
People are getting rather good at instinctively identifying AI-generated content in all forms.
Your website visitors know when you care about what you are writing.
They can sense this when you bring unique insights from customer or client learnings.
That authenticity changes the entire angle of your content and keeps them engaged.
AI might piece together coherent information, but it cannot deliver original perspectives or informed insights.
These elements build trust and authority, which are critical for getting calls booked and closing sales.
Content without these elements doesn't just fall flat; it actively pushes readers away.
So, how do you create blog content that does more than just rank?
Let me break it down.
My 3-Step Process For Blog Content That Ranks & Engages
When you write blog content, are you focused on ranking or engaging?
I hear this question a lot from marketers.
In reality, it's not a trade-off between the two.
Engaging blog content will rank well on Google.
We know this because Google values metrics like "time-on-page" to rank your content in the search results.
If you focus on writing genuinely engaging content, you'll naturally end up ticking every 'SEO box' by the end of the article.
Sure, keyword placement is important but Google's algorithm is far more interested in whether or not you are bringing fresh insights to the table on a particular topic.
Why should Google rank your content highly if it merely echoes the information already available in identical articles across the search results?
That wouldn't make sense.
Many SEO professionals say it's fine to write AI-generated blog content because it ranks well and Google currently cannot distinguish between AI and human-written articles.
While this might be true today, I think Google's algorithm will increasingly look to rank content with original insights and fresh perspectives higher in the search results.
This will also improve the search experience for Google users.
When browsing Google for information on a topic, the last thing you want is a long list of links to AI-generated articles that all repeat the same information in slightly different ways.
Start With Audience-Centric Research
The most engaging blog content starts with understanding your readers.
What are their pain points? What questions do they need answers to?
Spend time digging into forums, social media threads, and customer feedback to identify their burning questions.
Avoid writing for a vague SEO audience.
Instead, write for real people with specific problems.
Add Personal Experience & Fresh Perspectives
A blog post should never feel like a repetition of existing information.
Layer in your own unique experiences, case studies, and anecdotes.
Readers are far more likely to trust your expertise if you have been there and done that.
Make Your Content Skimmable Yet Rich
Attention spans are short, but that does not mean readers want fluff.
Use subheaders, bullet points, and bolded text to make your content easy to scan while packing every section with valuable insights.
Remember, it is not about length, it is about substance.
A 1,000-word blog post filled with actionable advice will always outperform a 2,000-word ramble.
However, as a general rule of thumb, you should still try to make sure your content is of a similar length to the top-ranking search results.
Even if these articles are padded with fluff, try to achieve a comparable length by enriching your content with substantial value.
Has Your Content Quality Started To Slip?
When was the last time you felt genuinely proud of the blog posts on your website?
If your content looks like everything else in the search results, your audience will tune out.
Worse, if it feels AI-generated, they will not just ignore it; they will call you out on it.
The embarrassment that comes with being exposed for publishing bland, AI-driven content can damage your credibility.
These days, this is happening more and more.
And I don't know about you, but I'm finding a lot of AI-generated content incredibly tedious.
There is nothing more annoying than reading through something only to realize it's AI-generated.
It's like the "author" is pulling a rug out from under you.
Readers can tell when you are simply filling space on your website instead of offering real value.
If your goal is to generate leads, why settle for content that reads like a Wikipedia entry and does not even stand a chance of converting?
I Write Content You Actually Want To Read
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That is what I deliver with my SEO content writing subscription service.
With me, you get:
Thoughtfully researched and written articles tailored to your audience.
Engaging content that doesn't just rank but converts.
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Do not settle for mediocre content. View my pricing plans and book a call to discuss your content needs.
Let us create something extraordinary together.
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