Can Google Detect AI Content? Here's What We've Found
- Adam Crookes
- Mar 3
- 5 min read
We recently ran a poll on X with a simple question:
Have you ever quit reading a blog article because it seemed like AI wrote it?
Plenty of us have. The results confirmed what we suspected.
97% of people stop reading blog articles when the content feels AI-generated.
This raises a crucial question for marketers:
Should they flood their website with AI-generated blog posts, or prioritize creating content that genuinely engages readers?
AI pulls from existing content across the internet. It is a sophisticated regurgitation machine.
If we are spending half an hour generating AI-written content, why not take a little longer to make it something people want to read?
Otherwise, what is the point?
Generic, uninspiring content leads to low engagement, high bounce rates, and poor conversion rates.
If we want people to take our brand seriously, our content must show we care.
Are you:
Watching your bounce rates rise?
Struggling with poor engagement?
Failing to turn readers into customers?
Now is the time to change the way we think about content. In 2025, the best blog content will:
Start with audience-centric research.
Offer unique perspectives and personal experience.
Be easy to skim while still delivering real value.
Stick around until the end. There is a little surprise waiting for you.
Can Google Detect AI-Generated Content?
Since OpenAI launched ChatGPT in late 2022, marketers have wondered how Google will handle AI content.
Google’s official stance has been that AI content is not inherently bad.
Instead, Google focuses on whether content is useful, original, and valuable.
But here is the real question:
Does it even matter if Google can detect AI-generated content?
When visitors land on a blog post and immediately recognize it as AI-generated, they stop reading.
That is what matters.
AI cannot produce original insights, share personal experiences, or bring a fresh perspective to a topic.
This is why AI-generated content fails to convert readers into customers.
Even if AI-generated content ranks today, Google is increasingly prioritizing engagement metrics like time-on-page.
If visitors bounce quickly because your content is lifeless, Google will not keep ranking it.
Should You Prioritize Ranking Or Engagement?
Many marketers believe they must choose between ranking in Google and creating engaging content.
This is a false choice.
Google rewards content that keeps readers engaged.
Time-on-page, dwell time, and repeat visits all influence rankings.
The better our content is, the more likely people are to stay, read, and share.
AI-generated content might rank initially, but if it does not resonate with readers, it will not hold its position.
What Has Google Said About AI-Generated Content?
Feb 2023: Google states it focuses on content quality, not production method; auto-generated content for rankings is spam.
Jan 2024: Google reiterates it doesn’t mind AI content if high-quality, per posts on X.
Above is an X post by @jason_koebler on January 18, 2024, referencing Google’s stated position on AI-generated content and spam policies.
Jan 2025: Chris Nelson, a senior staff analyst at Google, leads a team focused on detecting and managing AI-generated content in search rankings, as highlighted in his LinkedIn profile shared by Gagan Ghotra.
This role connects to Google's broader efforts, including the site reputation abuse policy update in November 2024, which led to the removal of sites like Forbes Advisor from search results, as noted in related discussions.
What Is Google Looking For?
Google now faces a serious problem: AI-generated content is flooding the search results.
Searchers land on the first page only to find a lineup of AI-generated articles, all offering the same generic perspective on a topic.
Readers are getting frustrated.
They want opinion-led pieces backed by actual experience.
Google’s job is to serve the best, most useful content to searchers. If every top result feels like the same AI-written summary, that is a failure.
This is why content creators who inject real-world experience and unique viewpoints into their writing will have the upper hand.
Articles that provide insights no one else can replicate will stand out, and Google will take notice.
How Can You Make Blog Content Engaging?
If we want content that ranks and engages, we must start with the right foundation.
Start With Audience-Centric Research
The best content begins with understanding our audience.
What do they care about? What problems do they need to solve?
Social media, forums, and customer conversations are goldmines for identifying what our audience actually wants to read about.
Writing for a faceless, broad audience will not cut it.
We must write for real people with real challenges.
Add Personal Experience & Fresh Perspectives
AI-generated content is predictable. It lacks depth. It has no personal experience to draw from.
Readers crave authenticity. They want to hear from someone who has lived what they are writing about.
This is why adding personal insights, case studies, and unique experiences makes a blog post far more valuable than AI-generated content.
Make Your Content Skimmable Yet Rich
Readers have short attention spans. That does not mean they want fluff.
Use clear subheaders, bullet points, and formatting that makes content easy to digest while keeping it packed with value.
Fluff-filled content loses readers quickly. If our post is not delivering something new, it is not worth writing.
Is Your Blog Content Making An Impact?
When was the last time we read one of our own blog posts and felt genuinely proud of it?
If our content is indistinguishable from the rest of the search results, our audience will not stick around.
Worse, if our blog feels AI-generated, readers will leave fast.
People recognize AI content instantly. And they are tired of it.
If our goal is to generate leads, why settle for content that does not engage or convert?
We Write Content People Want To Read
SEO content has a bad reputation. It is often lifeless, generic, and uninspired, the kind of thing people expect a machine to churn out.
But here is the thing: people do not want filler. They want content that sparks curiosity, holds their attention, and leaves them with something valuable.
That is why we focus on crafting content that feels personal, experience-driven, and genuinely engaging.
Readers tune out when they realize content is AI-generated.
If they do not stick around, rankings drop. Google rewards content that keeps people engaged.
That is why every piece we write is designed to hold attention.
Whether it is a deep-dive guide, a sharp industry analysis, or an opinion-led article that stands out from the AI-generated noise, we make sure our content actually matters.
If you want content that ranks, converts, and most importantly, gets read, Freshly Squeezed SEO is here to help.